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A year-end wrap up communication that used individualized and community data to give customers a deeply personalized look at their year of travel.
JetBlue
2023 Mapped.
Drawing inspiration
from urban transit,
Swiss design, and the interconnectedness of
global networks, we collaborated with an
illustrator to bring personalized data and
our unique customer storylines to life.
Just one of the millions of
unique customer travel stories we developed:
Our design system of travel lines intersected through hundreds of artful, individualized data visualizations to map out millions of unique stories, leading the customer through their memorable travel moments while sparking excitement for what lies ahead.
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